MillerWorks Celebrates 50th Anniversary Milestone and Unveils New Brand Identity
Tallahassee, Fl, May 30, 2024 – After more than five decades of growth and evolution, MillerWorks, formerly known as Miller’s Plumbing and Mechanical, unveiled its new brand, complete with a new name, logo, website, and visual identity. The rebranding effort reflects the advancement of the company’s work in the commercial plumbing and mechanical sector in North Florida and South Georgia.
“Today marks a significant milestone in our company’s history as we celebrate our 50th anniversary. While the culture and values established by my father, Hunter Miller, remain as our foundation, our organizational vision has surpassed that great beginning,” said Heath Miller, president of MillerWorks.
“Through the years, we have had the privilege to work with like-minded partners to facilitate the growth here in Tallahassee and the region, including projects for Florida State University, Tallahassee Memorial HealthCare, HCA Florida Capital Hospital, University of Florida and Archbold Medical Group to name a few,” added Scott Dickover, MillerWorks special operations manager.
“The unveiling of our new brand identity is not just a change in name and logo but represents our commitment to bring expanded capabilities and services to the thriving communities where we live and work far into the future. The new brand identity also represents our team’s dedication to their craft and workmanship, delivering our brand promise every day and at every job site,” Miller continued.
The new MillerWorks brand identity aligns with the company’s current and future trajectory while paying homage to the foundational and cultural strengths that have defined the company through the years. “The tagline Built to Build and the MillerWorks identity is based on the remarkable evolution of the company’s expansion of services and its team comprised of diverse people respected for their innovations, technology, capabilities, qualities, and skills,” noted Erich Stefanovich, chief creative officer for The Mitchells Agency who led the rebranding efforts.